For Admission:

MARKETING MANAGEMENT PGDM-MM-HB

Program Overview

Master management concepts in the context of a fast-evolving marketing ecosystem which includes technology and data complex customer behaviour and omnichannel brand experiences.

Select from 4 batch schedules for flexible and convenient learning as opposed to part-time and online management programs with rigid deadlines for:

  • Strong Understanding of Various Marketing Principles
  • Exposure to Varied Branding Elements/Strategies
  • Learn effective CRM implementation strategies for business performance
  • Master various soft skills from experienced trainers

*When you enrol with us, you may be privy to another exclusive set of events and topics while bearing proximity to the overall objective and themes. Some of them may involve additional registration fees and will be hosted at our Mumbai campus.

Course Curriculum

Opt for a syllabus that's designed to unlock your best potential unlike standard management programs.

Semester I


Principles of Management

( Code 391 )


Financial Accounting

( Code 2 )


Human Resource Management

( Code 556 )


Marketing Principles

( Code 551 )


Managerial Economics **

( Code 6 )


Organizational Behavior

( Code 552 )

Semester II


Strategic Management

( Code 408 )


Cost Accounting

( Code 66 )


Innovation Management **

( Code 404 )


Elements of Communication and Networking Skills **

( Code 553 )


Legal Aspects of Business

( Code 554 )


Project "We Like"

( Code 338 )

Semester III


Marketing Research **

( Code 394 )


Consumer Buyer Behavior

( Code 523 )


Advertising & Sales Promotion

( Code 664 )


Distribution Management

( Code 73 )


Marketing Finance

( Code 218 )

Semester IV


Product : Brand Management **

( Code 427 )


CRM **

( Code 628 )


Internet Marketing **

( Code 652 )


Social media marketing **

( Code 654 )


Project Work

( Code 346 )

** Available in E-Book

Fees & Eligibility

Fee Structure

Sr.No. Updated Fee-Plan Revised Fee Plan (from April 2022 Batch)
1 2 years fees (without PCP) paid in advance 1,01,000
2 2 years fees (with PCP) paid in advance 1,04,600
3 First Year Fees (without PCP) 53,500
4 Second Year Fees (without PCP) 52,500
5 First Year Fees (with PCP) 57,100
6 Second Year Fees (with PCP) 52,500
7 Additional Specialisation 52,500
8 Yearly Fees EMI (26k + 15k +15k) (without PCP) 56,000
9 Yearly Fees (29.6k + 15k + 15k) (with PCP) 58,600
10 Lateral Entry fees paid in advance 86,000
11 Lateral Entry Fees EMI (47k + 41k) 88,000

Eligibility Criteria

  • Graduation from a recognized Indian university
  • Graduation from an International University recognized by IGNOU/UGC/AIU/state universities or associations such as AMBA, AACSB, or EQUIS.
  • You do not need to undertake any entrance exam or GD to apply for a Hybrid PGDM at WeSchool. You only need to meet the graduation criteria.

GET THE HYBRID EDGE

When you sign up for a Hybrid Distance PGDM in Marketing Management, you upgrade yourself to a host of learning benefits that have a positive impact on your daily schedule and career.

Feature Hybrid
learning
Distance
Learning
Online
Learning
Classroom
Learning
Virtual Interactive Classrooms - -
eLearning Toolkit - - -
Physical Course Material -
eBooks - -
Experiential Learning Programs - - -
Online Video Library - -
On-Ground Contact Programs - -
Industry Visits - -
Weekend Workshops - -
Virtual Sessions on Soft Skills’
Development
- - -
Industry News Updates - - -
Online Guest Lectures - - -
On-Call Query Support -

Admission Online:

Given below is the elaborate step-by-step explanation of admission procedure (Just 5 step process). After successfully filling the apply now form on your right, you will receive a call from our counsellor for free career counselling and admission process.

Distance PGDM Admission Process

Peek Into Student Community

The program helped me thoroughly in understanding marketing and branding. This further assisted me in developing the brand identity for my own company
Divya Doshi, Owner, Bodhi.com
Sales and marketing professional with 18 years of experience
15%*
Hybrid Distance PGDM students prefer to specialize in Marketing Management
* All data is indicative and based on a recent student survey

DISCOVER INDUSTRY ACCOLADES

The knowledge and practical experience which one of our employees has gained from the Hybrid program has given her great confidence and direction. We have incorporated her learning and ideas at a company-level.

Ankit Jain, Proprietor, S.K. & Co.

Peek Into Student Community

Recipient of the ‘Best Innovative Institute’ award by ASSOCHAM

Winner of the ‘Best Industry Linked Management Institute in India’ award from AICTE-CII